Blog

The Liberation of Letting Go: My Evolving Perspective on Saving the World
In this blog entry, I explore my evolving perspective on individual responsibility in the face of global challenges. From an initial embrace of strict sustainable living to a more nuanced understanding of the interplay between systemic change and personal action, my journey reflects a growing acceptance of imperfection and a deeper kindness towards both myself and the world around me. Read more...
Do you believe in miracles and overnight success stories?
Maybe you remember that we promised to share more of our thoughts, ideas and topics that are on our minds. So here we go, this one is from Anastasia on the intimidating effect of seeing overnight success stories everywhere which reinforce your personal doubts. Read more...
Vintage Wedding Part III - The Accessories
It took us a whole but here we are, delving deeper into Anastasia's journey toward her vintage-themed wedding, and this time, we're exploring the world of accessories. Just like her quest for the perfect dress and rings, Anastasia's pursuit of accessories was filled with twists and turns, challenges, and serendipitous discoveries. Anastasia's hunt for the perfect accessories began with a search for chunky gold pieces reminiscent of ReNou's signature style. Scrolling through Instagram, she admired the allure of these pieces, but the lack of return policies and uncertainty about their... Read more...
Interview with Ingrid Rosiau - Owner of Communications Agency
Ingrid is a communication expert with the focus on Social Media. She helped guide Re-Nou giving valuable advice and strategy. Also she is a Vintage lover, so we sat together and asked her some interesting questions. Read more...
Vintage Wedding Part II- The Ring
As promised, we are sharing Anastasia’s whole journey towards a vintage-themed wedding, and this part is about how she researched and found their wedding rings. As for the wedding dress, the motivation for the rings was clear: finding something that has history, a special vintage design and good value for money. Read more...
The Journey Towards a Vintage Wedding - The Dress
This story is about how Anastasia found a Vintage Wedding dress 1 month before the wedding dress! Read more...
1st Advent & Brownie's story
The very first advent we want to think of our friends, and here we have a very special story to tell... Meet Brownie, a new Re-Nou jewellery model and Anastasia's best friend who came into our lives last April. Brownie was about 7 months old when he was transported out of Ukraine, Kharkiv, when the region was bombed heavily.  Read more...
Winter is coming...
This winter we made sure we have a great selection for you to choose from what to wear in the cold winter months to keep you warm and cozy. The best bit: we kept it creative! Read more...
Cotton vs Polyester / Wool vs Acrylic - The war of fibres and why there is no good guy in this matter
When we choose a piece of clothing we look at its label to determine whether it’s made of a “good” or a “bad” fibre. Rumour has it, that natural fibres are the good guys and synthetic ones are bad. Let’s have a closer look and what is the truth behind it. Read more...
Our first ever Pop Up - revisited
Since the beginning of Re-Nou everything we learned and every step we made was within the scope of an online business. However, we could always imagine that little offline events would be an amazing opportunity to get closer to our community. So after 1,5 years of true online experience, we decided to risk it and jump into cold water with our first-ever Pop-Up event in Vienna.  Read more...
Imperfections Part II
We came across the idea of imperfection as something desired, through the Japanese concept of wabi-sabi. This expression is untranslatable, but the meaning behind it is the beauty of imperfect things. When researching other cultures that consider or strive for imperfection, we realised that quite often these cultures are far from the western world, cultures that haven’t been infiltrated by capitalism at such an early stage. Read more...
Imperfections Part I
Recently we had a conversation about the state of vintage and second-hand clothes from our shop. And while we always strive to explain and show all the flaws of our garments, we also noticed that ideally, we’d like not to have any flaws at all. This is almost inevitable, as our things are preloved, and so they have some history. When discussing how we feel about it, we came to notice that “new” always seems more desirable in our society. Or if not new then in a “perfect state”. We felt... Read more...
The good old Preloved pair of Jeans
When you see them, you just know. The feeling is electrifying. You can’t take your eyes off of them. You want to touch them, feel them, never let them go. Because they are the one! This is exactly how we feel about meeting THE preloved jeans that we were looking for for so long! It’s a love story with a happy ending. Read more...
RePack - the reusable packaging for Re-Nou
It probably happens to you as well,  you walk through the city streets and see cardboard boxes piling up - it makes you cringe! Online shopping has a huge part to play in it, and our shop is no exception. That’s why we started looking for a more environmentally friendly packaging solution, because we didn’t want to only use any material once. Even if this packaging can be recycled or composted, it still turns to waste after one use. With RePack we want to change that. Read more...
The Truth About Cashmere
Cashmere is a great material for winter, we all love it because of how warm and soft it is. It’s eight times warmer than sheep's wool and much lighter. We know it is a costly material, but why exactly is that so? We wanted to get some insights about where exactly Cashmere comes from and how it is being processed. This is what we found out... Read more...
The problem with Sizes
When we present our beautiful second-hand and vintage items to you, we want to make it as pleasant as possible to browse our shop and to show you what great things there already are in the world. Each time when we try to label the sizes, we are faced with the same problem. The sizes S, M, L, XL, XXL, what do they stand for? Small, Medium, Large - compared to whom or to what actually? Is there a standard? Does it mean it is small compared to a “standard”... Read more...
The Higg Index - What is it and what’s wrong with it?
It's still up to us to find all the information about products and brands when we shop. We now heard about the “Higg Index” created by the Sustainable Apparel Coalition (SAC) that should make things easier. Curious about who stands behind it, and how it can help the fashion industry and the consumer, we started digging for information. Read more...
Re-Nou's Advent Calendar - 21 days of gifting small extras for free
As pre-Christmas time can be stressful we decided to give you a quick list of ideas in an Advent-Calendar-format for how to make this time special and enjoy the little things alone or together with some one. The whole thing - for free! Check out part I of III now and get inspired! Read more...
The Problem with Greenwashing
In recent years the term Greenwashing has been used more and more, with fast fashion brands like H&M launching their Conscious line. We quickly learned what it meant: Pretending the brand is turning all eco-friendly, and caring about their production and its impact on the environment. The focus here is on pretending. We can’t help but wonder why this is still a thing, and why so many brands try to mislead us with their marketing without being held accountable for their wrong doing. Read more...
Was the Democratisation of Fashion the Beginning of the Downfall of our Planet?
The term Fast Fashion was invented by The News York Times when the first Zara shop opened in the early 1990s in the Big Apple. Before fast Fashion was a thing, fashion was a tool exclusively for the elite. The progress of automatisation in the 60s partly democratised fashion. It became possible for everyone to buy clothes they could afford and accumulate them. But what is the price we pay for it today? Read more...
The Power of Colours
We tend to choose colourful garments for our Re-Nou selection. We don’t think about it, we just reach for what pleases the eye. But it is the very colour that grabs our attention in the first place. Its power is undeniable. Colour influences your mood, your actions and thoughts. The reaction a colour provokes in you is based on all the experiences you made throughout life. Understanding that might help to consciously construct what we see every day at home or at work, to make us feel better.  Read more...
Is Vintage Fashion Sustainable?
Our idea started with that gut feeling that second-hand and vintage fashion are more sustainable than new fashion and specifically fast fashion. It seemed kind of common sense that if you don't have to produce more materials and more designs, you save a big amount of resources. However, we still wanted to research the industry of second-hand clothes to have a better understanding of how things work, and to which degree it is more sustainable. Read more...