The Problem with Greenwashing November 2020In recent years the term Greenwashing has been used more and more, with fast fashion brands like H&M launching their Conscious line. We quickly learned what it meant: Pretending the...
Was the Democratisation of Fashion the Beginning of the Downfall of our Planet? November 2020The term Fast Fashion was invented by The News York Times when the first Zara shop opened in the early 1990s in the Big Apple. Before fast Fashion was a thing,...
The Power of Colours October 2020We tend to choose colourful garments for our Re-Nou selection. We don’t think about it, we just reach for what pleases the eye. But it is the very colour that grabs our attention...
Is Vintage Fashion Sustainable? September 2020Our idea started with that gut feeling that second-hand and vintage fashion are more sustainable than new fashion and specifically fast fashion. It seemed kind of common sense that if you don't have...